Unwrap Success This Holiday Season!
We all know that the Holiday season is the “most wonderful time of the year”. But for business owners, it means Black Friday and Cyber Monday sales and long hours! This is a time for businesses to get some end-of-the-year sales that can push them from being in the “red” to the black. Whether you are in the product or service industry, Black Friday can be a great way to start the Holiday shopping season, increase your brand awareness, and increase your profit.
In 2021 and 2022 over 87 Million consumers shopped on Black Friday and a record number, 196.7 Million took to their computers to shop during Cyber Monday/Week. If those numbers don’t excite you to start your BFCM campaign, then maybe knowing that people sent over one TRILLION dollars last holiday season, alone.
You can be a part of those incredible numbers by creating a solid BFCM (Black Friday/Cyber Monday) marketing strategy. Keep reading to find out how you can create one for your business that will leave your customers screaming
How to create a Black Friday/Cyber Monday marketing strategy that has you rolling in dough!
The key to a successful campaign lies in meticulous planning. Starting at least six weeks in advance allows you to craft and execute a well-thought-out strategy. Here's a breakdown of the steps to get you started:
Start Planning Early
- The best time to start planning your campaign is at least 6 weeks in advance. This will give you enough time to create and execute a comprehensive strategy. Here are some things you can do to start planning early:
- Review your past Black Friday and Cyber Monday campaigns and see what worked well and what didn't.
- Set clear goals for your campaign. What do you want to achieve? Increase brand awareness? Generate leads? Drive sales?
- Identify your target audience. Who are you trying to reach with your campaign?
- Research your competition. What are they doing for Black Friday and Cyber Monday?
- Create a budget for your campaign.
- Start developing your marketing materials.
Set Clear Goals
- What do you want to achieve with your campaign? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can tailor your strategy accordingly. Here are some specific goals you could set for your Black Friday and Cyber Monday campaign:
- Increase website traffic by 20%.
- Generate 1000 new leads.
- Drive $10,000 in sales.
Target Your Audience
- Who are you trying to reach with your campaign? Make sure your messaging and channels are relevant to your target audience. Here are some things to consider when targeting your audience:
- Age
- Gender
- Interests
- Location
- Buying behavior
Offer Exclusive Deals
- One of the best ways to attract shoppers is to offer exclusive deals and discounts. This will make your offer stand out from the competition. Here are some ideas for exclusive deals you could offer:
- Free shipping
- Early access to sales
- VIP discounts
- Buy one, get one free
Create A Sense Of Urgency
- Use time-limited offers and countdown timers to create a sense of urgency and encourage shoppers to act quickly. Here are some ways to create a sense of urgency:
- Offer limited-time discounts.
- Use countdown timers on your website and social media.
- Send email reminders to shoppers who haven't yet made a purchase.
Promote Your Campaign Across Multiple Channels
- Don't rely on just one channel to reach your audience. Promote your campaign on your website, social media, email, and other channels. Here are some specific channels you could use to promote your campaign:
- Website
- Social media
- Email marketing
- Paid advertising
- Public relations
- Influencer marketing
Track Your Results
- It's important to track the results of your campaign so you can see what's working and what's not. This will help you improve your strategy for next year. Here are some metrics you could track:
- Website traffic
- Leads generated
- Sales
- Return on investment (ROI)
Starting early is essential for creating a successful Black Friday and Cyber Monday marketing campaign. By following the tips in this blog post, you can get a head start on your planning and ensure that your campaign is effective.
If you liked this post, you are going to want to download the "Sleigh your Black Friday/Cyber Monday Marketing Strategy" freebie.
This freebie is packed with so much information that you’ll wonder why I’m giving it away for FREE! I will teach you how to use each channel effectively and create an example timeline for your marketing strategy. This guide will walk you through the entire process, from planning to execution.
To download the freebie, click here!
I hope this blog post has been helpful. Good luck with your Black Friday and Cyber Monday marketing campaign!
