Organic Social Media
Case Studies
Texas Outlaws Youth Hockey Team
When the Texas Outlaws handed over their Facebook page, they weren’t looking for “likes”—they wanted impact. They needed a real community, more visibility, and better engagement with families, fans, and future sponsors.
Let’s just say we didn’t play it safe—we went full send.
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332% Increase in Followers (YOY)
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1.1K% Increase in Impressions (YOY)
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257% Increase in Interactions
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182% Boost in Overall Engagement
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97% More Page Visits
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115% Impression Growth (Q2 to Q2)
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90% Follower Growth (Q2 to Q2)
This wasn’t a lucky shot. It was strategic. Consistent. And built around what actually matters to hockey families:
• Game-day updates
• Behind-the-scenes moments
• Player spotlights
• Community wins
What We Did:
✅ Built a clear social strategy aligned with their brand
✅ Created shareable, scroll-stopping content
✅ Added storytelling to highlight players and coaches
✅ Optimized post timing for max visibility
✅ Encouraged team and parent engagement
The Brilliance Mine
When The Brilliance Mine partnered with Social Circle, the goal was clear:
Grow a loyal, engaged audience—without posting just to post.
What started as a thoughtful content strategy turned into a long-game win.
The Numbers Tell the Story:
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7–15% growth in reach & engagement, quarter over quarter
(for 1.5 years straight) -
75%–465% increase in reach, month over month
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75%–700% increase in engagement, month over month
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83% increase in followers, year over year
No viral gimmicks. No hacks. Just smart strategy, consistent storytelling, and a strong voice that cuts through the noise.
What We Did:
✅ Clarified their brand voice and messaging
✅ Focused on content that educates, inspires, and drives conversation
✅ Built systems for batching, posting, and optimizing consistently
✅ Tracked what worked—and doubled down on it
✅ Turned casual scrollers into loyal followers
This wasn’t a quick hit—it was a strategic climb that built real momentum over time.
Megan Meier Foundation
The Megan Meier Foundation needed more than just reach—they needed real connection.
In a crowded social space, their goal was to meaningfully engage teens and young adults with content that mattered: mental health, self-esteem, and online safety.
We focused on high-impact content that sparked both awareness and conversation.
The Results:
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13.5% Increase in Followers
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8.54% Average Engagement Rate per Post
(industry average: 1–3%) -
70% Year-over-Year Increase in Website Clicks from Instagram
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Profile Views Increased from 1,908 to 6,797
This wasn’t about trends. It was about trust.
What We Did:
✅ Prioritized educational, awareness-based content around cyberbullying and mental health
✅ Used interactive formats like Reels, stories, and carousel posts to drive engagement
✅ Leaned into real stories and relatable visuals
✅ Focused on the 18–25 age group with platform-native, visually rich content
✅ Drove traffic intentionally back to the site through compelling captions and CTAs
This strategy proved that when content is clear, human, and helpful—young people do engage.
LV Logistics USA
LV Logistics wanted to turn their LinkedIn presence into something more than a digital resume. The goal? Attract the right people, build brand trust, and create content that people actually engage with.
Over the last 90 days, we focused on steady, sustainable growth, and it paid off.
The Results:
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318 Page Visits (+3.6%)
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144 Unique Visitors (+10.8%)
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410 Reactions (+16.1%)
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14 Comments (+180%)
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69 New Followers (+60.5%)
More eyes. More engagement. More conversations.
What We Did:
✅ Shifted focus to people-first content that highlights team, trust, and transparency
✅ Consistently posted content that reflects LV's global story and local presence
✅ Optimized copy and graphics for LinkedIn’s algorithm and reader behavior
✅ Invited interaction through thoughtful questions and value-driven posts
✅ Created a consistent cadence to build momentum and stay top-of-mind
This wasn’t about going viral—it was about building real relationships in a high-trust industry.
