Search Engine Optimization
Fox Travel
While working as both a travel agent and in-house marketing lead at Fox Travel, I was asked to take over their digital strategy and boost their online visibility. The challenge? Compete with major players in the travel space—and win.
By narrowing in on what their ideal clients were actually searching for and optimizing content accordingly, we saw powerful results.
The Results:
- 4 #1-Ranked Keywords on Google(including “Adults Only Travel”—outranking sites like Costco Travel and Conde Nast)
- 431 Keywords Ranked Overall
- 10 Keywords Ranked in the Top 10
This success was built on deep industry knowledge, content strategy, and a laser-focused SEO approach.
What I Did:
✅ Led all SEO strategy and implementation
✅ Wrote and optimized content to match user intent
✅ Conducted keyword research and competitor analysis
✅ Built a sustainable system for ongoing ranking growth
Big rankings don’t require a big brand—just the right strategy.
Blackbird Salon
Blackbird Salon first partnered with Social Circle in 2022 to launch their original website. After opening a stunning new location in late 2023, they came back for a full redesign—this time, to make sure their digital presence matched the elevated in-person experience.
The result? A fresh, aesthetic-forward site that didn’t just look good—it performed.
The Results (Post-Redesign):
- 140% Increase in Site Sessions
- 284% Increase in Traffic from Google
- 106% Increase in Unique Visitors
All built on Wix—with strategy and SEO baked into the design.
What We Did:
✅ Reimagined the site to reflect the new space and vibe
✅ Optimized SEO for better visibility and local search
✅ Focused on clean navigation and strong visual storytelling
✅ Made it easy for clients to explore services and book online
When your salon levels up, your website should too.
