"If Social Media is the Cocktail Party, then Email Marketing is the 'meet up for coffee.' "
- Erik Harbison
Email is the best way to keep customers informed, educated, and up to date on your latest sales, products, and services. It is the best way to retain and sell to your existing customer base.
There are 4 billion daily email users and 64% of small businesses use email marketing to reach their customers.
78% of marketers have seen in increase in email engagement in the last 12 months and 4 out of 5 would rather give up social media than email.
Segmented campaigns have shown to increase sales by up to 760% and is one of the most important aspects in email marketing.
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Email Marketing Services
From Welcome campaigns, to reengagements campaigns, to promotional campaigns, you can use email to let your customers know what is going on with your company and the best ways to stay in touch.
Personal connection is one of the best ways to build trust and keep customers coming back. By letting your customers know what is going on behind the scenes is a great way to keep your business top of mind.
Segmented campaigns are one of the best uses of email marketing today. By utilizing previous purchases you can retarget those with emails to promote products they might like, or to repurchase a product if it runs out.
Abandoned Cart emails are a must for any type of business that sells online. 69% of online shopping carts are left abandoned. By sending a reminder that your customer left something in their cart it can increase your revenue by up to 7%.
What is Email Marketing?
Your potential customers have seen your ad, clicked, and viewed your profile. They have decided that they "like" you and your product and click on your website. Now what?
With an email capture pop-up form on your website, you are now able to let that potential client sign up to receive emails from you. This is a great way to continue targeting those warm leads and turn them into hot leads.
You can also create a specific email to be sent out to those that have abandoned their carts.
You can even scale down your email list to target specific customers that have purchased one product to see if they would be interested in purchasing either the same product again (if needed) or suggesting a different product that you think they will like.
It is much less expensive to retarget existing clients that have already made a purchase from you than it is to try to find new customers.
It is absolutely necessary to continue to nurture those loyal customers to keep them coming back and Social Circle is here to help!